Demand Generation & Pipeline Strategy
From activities and channels to real pipeline.
We design your demand generation and pipeline strategy, mapping plays to revenue targets. You get clarity on which programs to run, in what order, and how to measure success.
Pipeline Modeling
We work backwards from revenue targets to pipeline, MQL, and lead goals, accounting for conversion rates, sales capacity, and cycle length.
Channel & Program Mix
We recommend the right blend of content, paid media, events, outbound, and partner motions based on your audience, deal size, and budget.
Measurement & SLAs
We define funnel stages, routing rules, and SLAs between marketing, SDR, and sales, plus dashboards that make performance and gaps visible.
Key benefits
- A unified plan for hitting pipeline and revenue goals
- Clarity on which programs to prioritize
- Shared metrics across marketing and sales