Ideal Customer Profile (ICP) & Buyer Persona Development
Focus your efforts on the customers who will love you.
We turn scattered customer knowledge into a clear ICP and persona set, grounded in data and real conversations. The result: better targeting and more relevant messaging.
Data-Driven ICP
We analyze your best customers and pipeline data to identify firmographic, technographic, and behavioral patterns that define your ICP.
Buyer Personas & Journeys
We document roles, pains, triggers, objections, and decision paths so campaigns and sequences speak directly to what each persona cares about.
Targeting & List Strategy
We translate ICP and personas into targeting rules, account lists, and segment structures for your CRM, MAP, and ad platforms.
Key benefits
- Higher-quality pipeline from the right accounts
- More relevant campaigns and outbound
- Shared view of the customer across teams