Sales & Marketing Alignment (Revenue Operations Strategy)
One revenue engine, not separate teams.
We help you align sales, marketing, and operations into a single revenue engine—clarifying ownership, processes, and data so teams pull in the same direction.
Process & Hand-offs
We map lead and opportunity flows, define clear entry/exit criteria, and document who owns what from first touch to closed-won.
Systems & Data
We review your CRM, MAP, and other tools, then propose a cleaner architecture, field schema, and reporting layer built around the revenue funnel.
Operating Rhythm
We establish cadences, dashboards, and governance rituals so GTM teams regularly review performance and adjust together.
Key benefits
- Fewer leaks and hand-off issues in the funnel
- Reliable reporting across the revenue engine
- Stronger collaboration between marketing, SDR, and sales